With all the fancy profiling software out there, telemarketers have become experts at marketing to the right person at the right time with the right product. Let them help YOU. As negative as the telemarketing reputation is, numbers show time and time again: telemarketing works.
New business is gained from telemarketing efforts. A true telemarketing specialist will know how to help you create a marketing campaign with well-defined parameters to gain clients and increase your overall revenue. Learn a few insider tips and tricks to help you find the right TM service.
1. Create a Dream Team
When training Telephone Sales Representatives (TSRs), it is important to use the best resource you have available – your own sales team. Consult your sales force when developing the outbound call scripts to ensure that they are accurate, correctly worded, and true to your business objectives. The outbound call center reps are experts at outbound calling, but you know your business best! Your talented sales force plus well-trained telephone sales reps equal a winning combination.
2. Purchase Your Own 800 Number
Sometimes TSRs need to leave messages for potential customers with a telephone number to call back. The outbound call center you are working with may offer to purchase and set up a telephone number, but you are better off purchasing your own 800 number. If you ever need to switch outbound call centers, you can keep the same number and not worry about confusing clients. (Don’t forget to use this trick for email addresses as well!)
3. Commission Talks
The incentive of a commission will get you better results. A guaranteed hourly rate is just not as motivational as merit-based pay, so keep that in mind as you scout potential outbound call centers.
4. Tweak Your Script
Outbound call centers are experts at developing scripts. If your initial outbound calling campaign produces disappointing results, ask the call center manager to help you develop the pitch and script flow. Telemarketing is their full-time job. They know what it takes to get the sale. Let them help you.
5. Shop Around
In order to find the best outbound telemarketing call center for your business, you should compare several TM services before you make a decision. The more you shop, the more familiar you will be with pricing, quality of service, and outbound call center lingo. But it takes time and energy to do all that shopping around.
Find out more about outbound telemarketing call centers by reading our Telemarketing Services Buyer’s Guide.
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