Hiring A Telemarketing Service Provider

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10 Questions to Ask a Telemarketing Service

Whether your company needs B2B or B2C telemarketing, choosing a call center that can successfully execute your company’s specific marketing campaign is an important business decision to make. Hiring by price alone is not the best option. Most of the time, you’re going to get what you pay for. It’s important to consider what value you want the telemarketing provider to bring to your business. Don’t look for the RIGHT price, look for the right service at the right rate. Scan this list of questions to help you make an informed decision when shopping around.

what to ask

  1. Do you understand the primary objectives of my campaign? How familiar are you with my industry?
  2. What sort of results should I expect at the end of the campaign? For example, how many positive results should I expect per volume of calls?
  3. When would be the best time to conduct our telemarketing campaign? Is there a specific time of day, month or season that is most favorable to launch marketing?
  4. Tell me a little about your company. How long have you been in business? What is your employee and client turnover rate? How many clients do you have?
  5. Will I be counted as a large or small client, and will my size have any impact on the telemarketing campaign carried out on my behalf?
  6. Do you have the appropriate technology in place to handle my campaign? Do you have IT experts on hand should anything go wrong?
  7. How do you train your agents specifically for my campaign?
  8. What are your pricing options? Can you help me determine which payment option will maximize my budget and results?
  9. Who will be my point of contact during this campaign? How fast can I expect a response or change to be made?
  10. Is the call center secure? Will my company’s marketing strategy and documents be confidential?


If your telemarketing provider can provide thorough information about their business and how they intend to treat you as a client, you will walk away with a high level of confidence in the decision to outsource your campaign. You can learn more tips and tricks for finding the right telemarketing service, and we can help you pick the right telemarketing call center for your business.

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Find out more about outbound telemarketing call centers by reading our Telemarketing Services Buyer’s Guide.

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