A telemarketing call center is also known as an outbound call center. This type of call center specializes in making multiple sales, survey, or service calls on your company’s behalf. Typically, these calls pertain to direct sales, lead generation, appointment scheduling, information verification, and research or surveys. A telemarketing call center offers their knowledge and experience of call management to help you effectively and efficiently run your marketing campaign. Depending on your service level agreement, a telemarketing call center may follow a script or ad-lib when dealing with customers. Their response to your potential customers is completely customizable to your specific needs.