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Types of Telemarketing

 

Charity and Fund Raising Telemarketing-calls attempt to raise both money and awareness for various charitable funds.  If calls are made in-house, charity telemarketing calls are exempt from the Do Not Call Registry guidelines.

Customer Appreciation Telemarketing-A call made solely to thank a customer for his or her loyal business is an example of customer appreciation telemarketing.  These calls do not involve direct sales.

Database Clean-Up Telemarketing-A process that is used to ensure a company’s database of customer information is accurate often uses database clean-up.  The call may verify such information as address, phone number, current account holder, account type and desired level of service.

Direct Sales Telemarketing-When a telephone sales representative calls a number on a list and attempts to sell them a product over the phone s/he is engaging in direct sales telemarketing.

Get Out and Vote Telemarketing-Calls aimed at motivating citizens to vote for a particular candidate are known as “get out and vote” telemarketing calls.  If done in-house, “get out and vote” calls may be exempt from the Do Not Call Registry guidelines. 

Lead Setting Telemarketing- is geared toward amassing sales leads for a particular company through telemarketing. 

Market Research Telemarketing-Calls done purely for research are exempt from the Do Not Call Registry guidelines.  These calls attempt to gather accurate information about consumers in America and can be as broad or as specific as needed to research a certain market.

New Customer Acquisition Telemarketing-Also know as “cold-calling” and involves a telephone sales representative calling a number on a list and soliciting business with no prior business relationship in place. 

Renewal Telemarketing-Calls made by telephone customer service representatives to check for a renewal of a subscription, service or memberships are renewal telemarketing calls.

Retention Telemarketing-If a customer cancels a membership, subscription or services, a telephone sales representative will call and attempt to win back customer loyalty, engaging in retention telemarketing.

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