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How do I get the best outbound service for my business?

A great way to get acquainted with potential telemarketing service providers is to meet with them (face-to-face, if possible, although a phone meeting is also telling) and discuss potential service.  Ask to speak with a TSR or two, and get their employee records to see how long most TSRs stay at the company.  As discussed earlier, the longer they retain representatives, the more hospitable the working environment is and the better your service from them is likely to be. 

 

If you are unable to visit the call center in person, ask to be patched in to a few sales calls so you can get a feel for the way their representatives talk to potential customers.  Although you can develop your own sales script, it is important to note things like the tone of voice and the enthusiasm of the TSRs, because even a perfectly written script cannot control those aspects of telemarketing.

 

It is also smart business to request a few references, especially if the references are for companies that are similar to your own.  By speaking to former or current customers of the telemarketing services provider, you will be able to get a feel for how effective, ethical and accommodating they are. 

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